The penetration of Greek wines in Canada is now gaining strong foundations, as a result of the targeted programs implemented by EDOAO in the Canadian market with the support of the embassy and consular authorities and the Ministry of Rural Development and Food.
It is significant that next Tuesday (October 24), Canada’s LCBO monopoly, the world’s largest spirits importer with a turnover of 5.5 billion, will open its second store for Greek wines in Mississauga (Ontario) under the name Destination Collection Greece. The first store is located in Danford in Toronto.
In this positive development, as noted by EDOAO President Costas Efstathiou in his statements, the visit of the top executives of the LCBO to our country last year for an introduction to Greek wine in its production sites (Nemea, Santorini, Naoussa, Attica, Arcadia, etc.) contributed decisively, in addition to the programs. He also added that the visit was made with the cooperation of EDOAO and Enterprise Greece and the valuable assistance of the General Counsellor for Economic and Commercial Affairs of the Embassy, Mr. Dion. Protopapa, led to a 150% increase in exports by value in the first five months of the year.
On the occasion of the opening of the LCBO store, EDOAO is organizing a walk around tasting in Toronto on the same day with the participation of 30 Greek wineries.
It is noted that the great event for Greek wine will probably receive wider publicity in Canada, as it coincides with the organization of the Toronto Economic Forum , where executives of the Greek government will also participate.