Located in the southernmost section of continental Greece, the vineyards of the Peloponnese are from every aspect among the most important Greek viticultural regions. Peloponnesus features the most vineyards, the most wineries and produces the greatest number of registered types of wines than any other wine-producing area of Greece, a fact that renders wine tourism in the Peloponnese and the Ionian, which is viticulturally associated with the Peloponnese, an essential part of learning about wine production in Greece.
The extensive Peloponnesian coastline, which is ideal for summer holidays, its stately mountains and rivers, perfect for winter and adventure tourism, the numerous opportunities for agritourism, the fascinating archaeological sites with the notable museums and the grape-growing and wine-making history directly tied to the myth of Hercules are just some of the attributes that will appeal to those who indulge in wine tourism in the Peloponnese. The outstanding products of the Peloponnese, led by olive oil and the great variety of local foods, are a perfect accompaniment to the vast range of PGI Peloponnesus wines. The Wine Roads of the Peloponnese are designed and supported by the Wine Producers Association of the Peloponnesian Vineyard (ENOAP), whose activities extend to the Ionian Islands, one of the most popular tourist destinations in Greece. The two southernmost islands of the Ionian (Zakynthos and Cephalonia), which have the most developed vineyards, are directly connected to the western Peloponnese, a fact that bolsters the use of the term wine tourism in the Peloponnese and the Ionian. The Ionian Islands have many special viticultural characteristics, mainly the vast range of local grape varieties (indigenous) and the very limited infiltration of foreign varieties. However, as a result of longtime Venetian rule, these special characteristics extend to customs and traditions, speech patterns, musical traditions, architecture and culture in general, while at the same time, each island retains its own unique character.
Administratively, the Peloponnese is divided into two regions: the Peloponnese Region and the Region of Western Greece. Viticulturally, however, it is considered one unified area and that is how those who experience wine tourism in the Peloponnese should view it. The combination of wine tourism in the Peloponnese and the Ionian into one integrated programme is even better, as visitors can get even more enjoyment out of it.